In September 2015, I had the opportunity to work with UNIQLO Singapore to create a holistic campaign for UNIQLO's Fall/Winter 2015 collection starring Singaporean artistes Desmond Tan and Rebecca Lim in a stop motion animated short film.
A Winter's Tale by MediaCorp Brand Studio X UNIQLO.
Filmed over three days and taking almost 20 hours to complete, this fun and quirky video showcased some pieces from the new range of outerwear available and how they complemented other items from UNIQLO.
A total of around 400 items consisting of Ultra Light Down Jackets, Fleece Jackets, HEATTECH Knitted Gloves, and HEATTECH Knitted Caps were used in the making of this stop motion animation video. 784 still photographs were taken to create this two minute long video which tells a story of two travellers going on an adventure through a whimsical world created out of UNIQLO apparel and accessories!